Hello! I'm George.

I design and build digital products with emphasis on value

Digital product leaderSenior product managerProduct ownerPlatform productIT project managerDelivery managerDigital transformationAI product

A product leader based in the United Kingdom, with ten years building platforms across payments, marketplaces and SaaS, shipped in the UK and over 50 international markets. I turn messy problems into products people use and businesses can measure.

LinkedIn ↗Substack ↗Side projects ↗My CV ↗

Let's Talk

10 yrsbuilding digital platforms

50+international markets, plus the UK

500+cities globally

200M+users reached

Selected works

View All Work

FintechEmbedded finance

GoPay→

Get paid, bank it and grow it, all from the till.

B2B SaaSProductivity

Flo→

One place for a team's work, requests, approvals and time.

AICustomer support

Reply→

An AI support desk that solves the easy chats and hands over the hard ones well.

Public sectorHealthcare

NHS Connect→

The right referral to the right team, before the 18-week clock runs out.

Public sectorCasework

FOI Case Manager→

Freedom of Information requests, off spreadsheets and answered on time.

Public sectorHousing

Damp and mould tracker→

Every Awaab's Law deadline, impossible to miss.

AI agentsEvals

Delta→

Know your agent got worse before your users do.

Maternal healthAI safety

Moma→

An AI pregnancy companion that knows where its authority ends.

EdtechMarketplace

TutorKiwi→

One tutor, matched to your child. No profiles to scroll.

The roles I lead in

Digital product leaderSenior product managerProduct ownerIT project managerDelivery managerAI productDigital transformation

How I work

Problem first

Discovery with users and data before any roadmap.

Outcomes over output

Every bet tied to a metric the business already cares about.

Delivery with control

Plans, RAID logs, governance and stakeholders kept in step.

AI with guardrails

Assistive or autonomous decided by evidence and evals.

Inclusive by default

Accessible, compliant and safe for the 1% case.

Ship, measure, iterate

Small releases, real experiments, honest read-outs.

Where I've made an impact

About Me

Jun 2024 – Jun 2026

GlideProduct Manager, Digital Platforms

Digital platforms that bring connectivity to student housing and build-to-rent operators and their residents.

Jun 2022 – Jun 2024

BoltProduct Manager

Growth focused. Owned the end-to-end trip journey, from order to completion, and lifted booking conversion by 15% through large-scale experimentation.

Dec 2020 – Jun 2022

Venture Garden GroupSenior Product Manager

Enterprise payments platforms for large organisations and government revenue collection.

Feb 2017 – Dec 2020

JumiaSenior Product Manager

Marketplace and payments across a multi-country expansion, including faster seller activation.

Earlier

MicrosoftProduct role

Where I started in product.

2023 – now

BrainStationProduct Management Instructor

Teaching product management to career changers and working professionals. Also a mentor on ADPList.

Sometimes, I also write
and share some insights

View All Insights

Distribution is a product decision

What a Lagos browser game that reached a million players in three days teaches every founder about reach.

Have a product to build?

Open to senior product, product owner, delivery and IT project roles in the UK. Contract or permanent, hybrid or remote. Full UK right to work.

Let's Talk Download CV ↗